Why is Crisis Management PR important?

We generally think of the need for PR support with crisis management when there has been a large scale incident, resulting in serious injury or loss of life. But businesses face crisis situations which come in all forms, from data breaches, harassment claims, Personal injury to team members or clients, Social Media hacking or product …

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Metric of the month – Conversion rates

Introducing metric of the month, a series of short articles from Joe Lynch Consulting, aimed at helping the non-marketeers in any organisation understand the language and the key drivers of the Commercial and Marketing Departments. Joe hope’s to focus your attention on the areas that really matter and attempts to demystify those subjects that are …

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The HR implications of Hybrid working and the return to the workplace

What is the best way to get teams back into working effectively together in an office in the new normal? The advice is that employers need to be so mindful of the fact they are dealing with unpredictable, human beings. Each are going to have their own needs and their own thoughts about coming back …

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The employment law considerations for returning to the workplace

As many workplaces see staff return as lockdown eases, this is opening up a number of questions for businesses from an employment law perspective, such as: Has flexible home working now become the norm and mean employees can refuse to return to the workplace? If an employer has exited their office space and now require …

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change

7 tips for overcoming employee resistance to returning into the workplace

We have all had a year no-one could have predicted where our ‘normal’ was turned upside down at home and work, adapting to working from home, heightened anxieties from the unknown and continuous change, fears of job loss, full-time home schooling, increased workload as a result of others being on furlough, the list goes on… …

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Did you know PR is a great investment when building your brand

Lynsey Devon of Heaven Publicity joins Joe Lynch to discuss how PR is a fantastic way to make brands more credible by gaining 3rd party endorsement, to promote your products and services. Lynsey shares how she has supported her clients, get the timing right of their messages over the last 12 months to grow awareness …

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How to develop a CRM strategy.

Do you understand your customers enough? Knowing what to promote to them when or the best time to contact them? Implementing a CRM into the business is a valuable investment and one which will benefit more than just the marketing team. Whether your business objective is to grow, increase the frequency of customer purchases, or …

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