Business Planning

Marketing planning

Timing is everything when it comes to Marketing

Author: Joe Lynch of Joe Lynch Consulting – on behalf of The Sussex Collaborative. A lot of the clients I’m working with at the moment are quite rightly focusing on their marketing investments as they emerge from varying degrees of lock down and business interruption. Making sure that every pound spent is working as hard …

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Why PR is the best place to invest your marketing spend

Author: Lynsey Devon (Founder & Chief Executive of Heaven Publicity and member of The Sussex Collaborative) shares her experience of managing a PR agency through Covid-19 and why now its time to invest more in Public Relations. The role of PR has been around for more than 100 years, but yet many people still aren’t …

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Collaboration

Is Collaboration the new key to success?

Introduction By definition, business collaboration is creating purposeful connections, both internally and externally, to achieve goals or solve problems through sharing varied skill sets, strengths, and perspectives.  Having established The Sussex Collaborative in March 2020, some may think there would never have been a worse time to be starting out.  However, 5 months on and …

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Future planning

The journey of a consultant in year 1 of trading

Geoff Keeling shares his thoughts and self evaluation having just completed his first year working as a leadership, teams and sales development consultant at www.geoffkeeling.com In a conversation with Nicky Macfarlane, his co-founder of The Sussex Collaborative, Geoff captures his key experiences as a brief guide for people thinking of starting out on their own. …

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Marketing Strategy

The 5 questions to definitely ask your Marketing Director

Author: Joe Lynch of Joe Lynch Consulting – on behalf of The Sussex Collaborative In other words, what the CEO should ask and what the Marketing Director should know before signing off the annual marketing budget! Introduction I’ve written this resource to be freely available through The Sussex Collaborative. It is a framework I’ve developed …

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