Marketing Strategy

Did you know PR is a great investment when building your brand

Lynsey Devon of Heaven Publicity joins Joe Lynch to discuss how PR is a fantastic way to make brands more credible by gaining 3rd party endorsement, to promote your products and services. Lynsey shares how she has supported her clients, get the timing right of their messages over the last 12 months to grow awareness …

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How to develop a CRM strategy.

Do you understand your customers enough? Knowing what to promote to them when or the best time to contact them? Implementing a CRM into the business is a valuable investment and one which will benefit more than just the marketing team. Whether your business objective is to grow, increase the frequency of customer purchases, or …

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Marketing planning

Timing is everything when it comes to Marketing

Author: Joe Lynch of Joe Lynch Consulting – on behalf of The Sussex Collaborative. A lot of the clients I’m working with at the moment are quite rightly focusing on their marketing investments as they emerge from varying degrees of lock down and business interruption. Making sure that every pound spent is working as hard …

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Why PR is the best place to invest your marketing spend

Author: Lynsey Devon (Founder & Chief Executive of Heaven Publicity and member of The Sussex Collaborative) shares her experience of managing a PR agency through Covid-19 and why now its time to invest more in Public Relations. The role of PR has been around for more than 100 years, but yet many people still aren’t …

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Marketing Strategy

The 5 questions to definitely ask your Marketing Director

Author: Joe Lynch of Joe Lynch Consulting – on behalf of The Sussex Collaborative In other words, what the CEO should ask and what the Marketing Director should know before signing off the annual marketing budget! Introduction I’ve written this resource to be freely available through The Sussex Collaborative. It is a framework I’ve developed …

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Business plan

10 steps to reshaping your business.

Are you thinking about what’s next for your business, or just want to sense check your current plans? With cash flow the immediate challenge for business owners and leaders during an economic downturn, the need to reshape operating models, rebuild financial plans and renew the focus of teams working virtually, will be a priority to …

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Planning process

How to strengthen your business during a crisis

Just when you think you’ve seen it all – along comes something that despite being entirely predictable, has quite literally stopped the world. We know that life will get back to normal, we just don’t know when and what the new normal will look like. Here’s our guide to coping with a crisis – adapted …

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