Marketing Strategy

Marketing Strategy

The 5 questions to definitely ask your Marketing Director

Author: Joe Lynch of Joe Lynch Consulting – on behalf of The Sussex Collaborative In other words, what the CEO should ask and what the Marketing Director should know before signing off the annual marketing budget! Introduction I’ve written this resource to be freely available through The Sussex Collaborative. It is a framework I’ve developed …

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Business plan

10 steps to reshaping your business.

Are you thinking about what’s next for your business, or just want to sense check your current plans? With cash flow the immediate challenge for business owners and leaders during an economic downturn, the need to reshape operating models, rebuild financial plans and renew the focus of teams working virtually, will be a priority to …

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Planning process

How to strengthen your business during a crisis

Just when you think you’ve seen it all – along comes something that despite being entirely predictable, has quite literally stopped the world. We know that life will get back to normal, we just don’t know when and what the new normal will look like. Here’s our guide to coping with a crisis – adapted …

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