Joe Lynch

Joe Lynch FCIM

Strategic Business Director


Joe has amassed over 25 years of experience of leading organisations to growth in the leisure, charity, education and travel sectors.  Joe’s expertise spans across:

  • Marketing Support
  • Strategy development
  • Business Planning
  • Membership services
  • Private and Not for Profit organisations

A fellow of The chartered Institute of Marketing, Joe has a track record of leading organisational transformation by developing the sales, marketing and commercial capabilities of businesses large and small. In particular his depth of understanding of digital, e-commerce and CRM technologies allows him to identify the key opportunities that will unlock value for your business.

In more recent years Joe has also been successfully applying this skill and experience honed in the commercial world to the charity and not for profit sectors. He cites the key to success as being more than just a marketing or e-commerce challenge – it’s a whole organisational change of culture.

Charities and not for profit company face the very same competitive and cost/revenue pressures as every other organisation in the world. When they realise that sound commercial practise is not at odds with their mission – things really start to buzz. The light bulb moment is realising that..

“If we want to do more good – we need to do better!”

Joe is currently supporting a range of private and not for profit organisations nationwide on a consultancy, investor advisor and Non Exec Director basis.