It was back at the end of December, when the world seemed to slumber between Christmas and the New Year, that I wrote in my blog a few thoughts about how you may be able to measure the return of customer confidence and the ensuing increase in demand. Sharing a tip for using Google Trends, …
Fellow member of The Sussex Collaborative Joe Lynch has started supporting a Sussex based charity, who we think deserve as much publicity and profile as they can get to support the amazing work they are doing. They are dedicated to creating partnerships with local businesses and the wider community in the Fratton, Portsmouth and Chichester …
Cost per click. (CPC) is another one of those pesky metrics that can be absolutely crucial to your trading strategy but once again, it’s one that can lead you into trouble if it’s not considered alongside a whole bunch of other performance indicators. To go back to very basics and to try and sum up …
What a glorious month September was! We’ve been grabbing some late summer days away, getting back to face:face team meetings, launching new services and creating new partnerships. This month, Rich shares advice on the technical challenges of Hybrid working, Nicky offers tips for raising finance in her latest blog and Joe explains how selling an …
A warm welcome to Richard Betts an expert in the software and telecoms arena, who has followed an exciting journey over the last 25 years as tech has accelerated to the cloud tech phase where we find ourselves now. As the founder of Trig Point Consulting Rich sits between the Board and IT teams, primarily …
How to engage customers through technology in a hybrid world Read More »
We are absolutely over the moon to have been awarded Best Business Support Consultancy Specialist for Sussex by the Southern Enterprise Awards. Just over a year since establishing The Sussex Collaborative, it is fabulous to receive this recognition of the great work the team offer in support of the Sussex business community. This month we …
Raising finance can be both an exciting and daunting time, for businesses exploring their next phase of growth and how they will fund this. Working out how much to raise, when to go externally to fund business growth rather than using internal resources, where to get the funding from, and having a plan to spend …
We are absolutely over the moon to have been awarded Best Business Support Consultancy Specialist for Sussex by the Southern Enterprise Awards. Just over a year since establishing The Sussex Collaborative, it is fabulous to receive this recognition of the great work the team offer in support of the Sussex business community. About the Southern …
The topic of how the menopause affects thousands of women at the peak of their careers may slowly being discussed more openly and becoming less taboo, but there is a lot to learn about how it affect both women and their partners. The Guardian recently reported that Menopause is at the centre of an increasing …
Why Menopause isn’t just a female issue in the workplace Read More »
What is an Open Rate? Welcome to the third of Joe’s short sharp articles that are intended to demystify some of the jargon that can cause confusion or be deliberately used to try and overcomplicate an essentially simple concept. The Open Rate is a beautifully simply measure. It’s most commonly used in the arena of …
June has been a month of celebration, with hugs, handshakes, getting back to meeting face to face & feeling like normal again. Its been a busy month across The Sussex Collaborative with office moves, Crisis planning and supporting start ups.. oh and we are delighted to have been nominated for an award!
The second of our series introduces you to the Net Promoter Score (NPS) a device first published in the Harvard Business Review in 2003. NPS is an incredibly important measurement for any business and should be a key indicator for everyone. It’s overriding appeal is the ease of creation and its widespread usage, enabling easy …
We generally think of the need for PR support with crisis management when there has been a large scale incident, resulting in serious injury or loss of life. But businesses face crisis situations which come in all forms, from data breaches, harassment claims, Personal injury to team members or clients, Social Media hacking or product …
With the return to the workplace, there is much to consider from an HR and Employment Law perspective. Ali & Lucy share their advice in two new episodes of the Business Bitesize. As businesses are also able to start focusing more on implementing their mid to long term plans, we introduce a new feature for …
Introducing metric of the month, a series of short articles from Joe Lynch Consulting, aimed at helping the non-marketeers in any organisation understand the language and the key drivers of the Commercial and Marketing Departments. Joe hope’s to focus your attention on the areas that really matter and attempts to demystify those subjects that are …
