We generally think of the need for PR support with crisis management when there has been a large scale incident, resulting in serious injury or loss of life. But businesses face crisis situations which come in all forms, from data breaches, harassment claims, Personal injury to team members or clients, Social Media hacking or product failures.
In all cases having an up to date, tried and tested Incident Management Plan is a must for all businesses. When combined with having a well trained spokesperson on the team, working with an experienced PR manager, this will ensure your brand reputation remains intact as you work with the media to share the facts of the situation, in a honest and timely manner.
Ask the expert
Lynsey Devon of Heaven Publicity talks with Nicky about Crisis Management PR and why having an up to date, tried and tested Incident Management Plan is a must for all businesses.
Watch the Business Bitesize episode on Crisis Management PR
For support in developing your Incident management response and more information about Heaven Publicity contact Lynsey here