Sales Development

Metric of the Month No. 5 Ancillary Revenue

Welcome to the latest edition of Metric of the Month, the series where Joe helps to demystify some of the jargon of marketing and demonstrate that a few key metrics will help every business leader understand and improve their marketing activities. This month’s focus is Ancillary Revenue – defined as being the income generated from …

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Metric of the Month No 4 – Service Level Agreements

Welcome to the latest edition of Metric of the Month, the series where I hope to help demystify some of the jargon of marketing and demonstrate that a few key metrics will help every business leader understand and improve their marketing activities. This month we are going to look at Service Level Agreements – or …

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How Insights Discovery helps to develop effective teams

Creating an effective team can be a challenge when you factor in differing personalities, hybrid working and communication styles. Insights provides business leaders and people managers the tools to create greater self awareness to their people by using psychometric tools and a four-colour model. With greater self awareness employers and employees alike can build and …

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Why is Crisis Management PR important?

We generally think of the need for PR support with crisis management when there has been a large scale incident, resulting in serious injury or loss of life. But businesses face crisis situations which come in all forms, from data breaches, harassment claims, Personal injury to team members or clients, Social Media hacking or product …

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Metric of the month – Conversion rates

Introducing metric of the month, a series of short articles from Joe Lynch Consulting, aimed at helping the non-marketeers in any organisation understand the language and the key drivers of the Commercial and Marketing Departments. Joe hope’s to focus your attention on the areas that really matter and attempts to demystify those subjects that are …

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Did you know PR is a great investment when building your brand

Lynsey Devon of Heaven Publicity joins Joe Lynch to discuss how PR is a fantastic way to make brands more credible by gaining 3rd party endorsement, to promote your products and services. Lynsey shares how she has supported her clients, get the timing right of their messages over the last 12 months to grow awareness …

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Marketing planning

Timing is everything when it comes to Marketing

Author: Joe Lynch of Joe Lynch Consulting – on behalf of The Sussex Collaborative. A lot of the clients I’m working with at the moment are quite rightly focusing on their marketing investments as they emerge from varying degrees of lock down and business interruption. Making sure that every pound spent is working as hard …

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Collaboration

Is Collaboration the new key to success?

Introduction By definition, business collaboration is creating purposeful connections, both internally and externally, to achieve goals or solve problems through sharing varied skill sets, strengths, and perspectives.  Having established The Sussex Collaborative in March 2020, some may think there would never have been a worse time to be starting out.  However, 5 months on and …

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Future planning

The journey of a consultant in year 1 of trading

Geoff Keeling shares his thoughts and self evaluation having just completed his first year working as a leadership, teams and sales development consultant at www.geoffkeeling.com In a conversation with Nicky Macfarlane, his co-founder of The Sussex Collaborative, Geoff captures his key experiences as a brief guide for people thinking of starting out on their own. …

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