It was back at the end of December, when the world seemed to slumber between Christmas and the New Year, that I wrote in my blog a few thoughts about how you may be able to measure the return of customer confidence and the ensuing increase in demand. Sharing a tip for using Google Trends, …
With a sporting calendar packed full of amazing events planned throughout 2022, its great to be back to viewing sport in person. With the return to the office underway, it is time to now also reconsider the value Corporate Hospitality has for building client relationships and brand reputation as part of your marketing planning. …
The benefit of including Corporate Hospitality in your Marketing Strategy Read More »
What is Customer Lifetime Value and why is it important? Customer Lifetime Value (CLV) is a fantastic feel good measure for a business, as a healthy CLV shows that all the hard work which goes into acquiring customers has delivered positive financial value to the business with customers developing a long term relationship. It …
Metric of the month No 7 – Customer Lifetime Value Read More »
Cost per click. (CPC) is another one of those pesky metrics that can be absolutely crucial to your trading strategy but once again, it’s one that can lead you into trouble if it’s not considered alongside a whole bunch of other performance indicators. To go back to very basics and to try and sum up …
A warm welcome to Richard Betts an expert in the software and telecoms arena, who has followed an exciting journey over the last 25 years as tech has accelerated to the cloud tech phase where we find ourselves now. As the founder of Trig Point Consulting Rich sits between the Board and IT teams, primarily …
How to engage customers through technology in a hybrid world Read More »
Welcome to the latest edition of Metric of the Month, the series where Joe helps to demystify some of the jargon of marketing and demonstrate that a few key metrics will help every business leader understand and improve their marketing activities. This month’s focus is Ancillary Revenue – defined as being the income generated from …
Welcome to the latest edition of Metric of the Month, the series where I hope to help demystify some of the jargon of marketing and demonstrate that a few key metrics will help every business leader understand and improve their marketing activities. This month we are going to look at Service Level Agreements – or …
Metric of the Month No 4 – Service Level Agreements Read More »
Creating an effective team can be a challenge when you factor in differing personalities, hybrid working and communication styles. Insights provides business leaders and people managers the tools to create greater self awareness to their people by using psychometric tools and a four-colour model. With greater self awareness employers and employees alike can build and …
How Insights Discovery helps to develop effective teams Read More »
What is an Open Rate? Welcome to the third of Joe’s short sharp articles that are intended to demystify some of the jargon that can cause confusion or be deliberately used to try and overcomplicate an essentially simple concept. The Open Rate is a beautifully simply measure. It’s most commonly used in the arena of …
The second of our series introduces you to the Net Promoter Score (NPS) a device first published in the Harvard Business Review in 2003. NPS is an incredibly important measurement for any business and should be a key indicator for everyone. It’s overriding appeal is the ease of creation and its widespread usage, enabling easy …
We generally think of the need for PR support with crisis management when there has been a large scale incident, resulting in serious injury or loss of life. But businesses face crisis situations which come in all forms, from data breaches, harassment claims, Personal injury to team members or clients, Social Media hacking or product …
Introducing metric of the month, a series of short articles from Joe Lynch Consulting, aimed at helping the non-marketeers in any organisation understand the language and the key drivers of the Commercial and Marketing Departments. Joe hope’s to focus your attention on the areas that really matter and attempts to demystify those subjects that are …
“Let me just transfer you” five words sure to raise your blood pressure. Be honest though, how easy are you making it for your customers to do business with you? We are living in a time where we now expect anything and everything to be available at a click of a button, so when we …
We are living in a time where we now expect anything and everything to be available at the click of a button, so when we encounter service which is slow, products which are complicated to purchase, or companies who make it inconvenient to work with them, we move on quickly to a provider who is …
Lynsey Devon of Heaven Publicity joins Joe Lynch to discuss how PR is a fantastic way to make brands more credible by gaining 3rd party endorsement, to promote your products and services. Lynsey shares how she has supported her clients, get the timing right of their messages over the last 12 months to grow awareness …
Did you know PR is a great investment when building your brand Read More »
