Digital Transformation

Metric of the month No 7 – Customer Lifetime Value

What is Customer Lifetime Value and why is it important? Customer Lifetime Value  (CLV) is a fantastic feel good measure for a business, as a healthy CLV shows that all the hard work which goes into acquiring customers has delivered positive financial value to the business with customers developing a long term relationship.     It …

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How to develop a CRM strategy.

Do you understand your customers enough? Knowing what to promote to them when or the best time to contact them? Implementing a CRM into the business is a valuable investment and one which will benefit more than just the marketing team. Whether your business objective is to grow, increase the frequency of customer purchases, or …

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Business health check

Welcome to The Sussex Collaborative

The Sussex Collaborative was founded in early 2020, based in Horsham, becoming part of the strong and vibrant business community across Sussex. “Having previously worked together Joe, Geoff and I identified an opportunity to combine our experience, knowledge and individual networks to create a collaboration of business specialists, offering comprehensive practical business support and advice …

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