How to develop a CRM strategy.

Do you understand your customers enough? Knowing what to promote to them when or the best time to contact them? Implementing a CRM into the business is a valuable investment and one which will benefit more than just the marketing team.

Whether your business objective is to grow, increase the frequency of customer purchases, or expand the lifetime value of a client, a well planned CRM solution is a great way to achieve these goals.

Ask the expert

Sussex collaborative member Joe Lynch of JLC is a marketing strategy and development specialist. Having planned and implemented a range of CRM solutions for his clients, Joe shares with Nicky how best to develop a CRM strategy and why its more than just another system.

Joe Lynch

Watch the TSC Business Bitesize episode on CRM Strategy

For support in planning your CRM strategy contact Joe via – or complete his quick CRM self assessment