It was back at the end of December, when the world seemed to slumber between Christmas and the New Year, that I wrote in my blog a few thoughts about how you may be able to measure the return of customer confidence and the ensuing increase in demand. Sharing a tip for using Google Trends, …
With a sporting calendar packed full of amazing events planned throughout 2022, its great to be back to viewing sport in person. With the return to the office underway, it is time to now also reconsider the value Corporate Hospitality has for building client relationships and brand reputation as part of your marketing planning. …
The benefit of including Corporate Hospitality in your Marketing Strategy Read More »
As 2021 comes to a close, all of the team at The Sussex Collaborative would like to wish you a happy and prosperous New Year. Looking ahead into 2022 Joe reflects that whilst uncertainty clouds the horizon, we can take comfort that both people and customers are resilient, having learnt to adapt over the last …
The Greek philosopher Heraclitus’ quote “Change is the only constant” has been spot on this month, and we are certainly all experts in embracing it! Our focus during November has been the creation of partnerships with Nicky and Joe starting new business relationships, whilst Richard reviews a strategic partnership in the world of UCaaS. We …
What is Customer Lifetime Value and why is it important? Customer Lifetime Value (CLV) is a fantastic feel good measure for a business, as a healthy CLV shows that all the hard work which goes into acquiring customers has delivered positive financial value to the business with customers developing a long term relationship. It …
Metric of the month No 7 – Customer Lifetime Value Read More »
Fellow member of The Sussex Collaborative Joe Lynch has started supporting a Sussex based charity, who we think deserve as much publicity and profile as they can get to support the amazing work they are doing. They are dedicated to creating partnerships with local businesses and the wider community in the Fratton, Portsmouth and Chichester …
Entering the home straight of 2021, we are increasingly more resilient, adept at adapting to constant change and getting ready to embrace all that 2022 has in store for us. This month we were delighted to launch our new service, working with clients to grow their business potential and offer advice for those working …
Cost per click. (CPC) is another one of those pesky metrics that can be absolutely crucial to your trading strategy but once again, it’s one that can lead you into trouble if it’s not considered alongside a whole bunch of other performance indicators. To go back to very basics and to try and sum up …
Welcome to the latest edition of Metric of the Month, the series where Joe helps to demystify some of the jargon of marketing and demonstrate that a few key metrics will help every business leader understand and improve their marketing activities. This month’s focus is Ancillary Revenue – defined as being the income generated from …
We are absolutely over the moon to have been awarded Best Business Support Consultancy Specialist for Sussex by the Southern Enterprise Awards. Just over a year since establishing The Sussex Collaborative, it is fabulous to receive this recognition of the great work the team offer in support of the Sussex business community. About the Southern …
Welcome to the latest edition of Metric of the Month, the series where I hope to help demystify some of the jargon of marketing and demonstrate that a few key metrics will help every business leader understand and improve their marketing activities. This month we are going to look at Service Level Agreements – or …
Metric of the Month No 4 – Service Level Agreements Read More »
What is an Open Rate? Welcome to the third of Joe’s short sharp articles that are intended to demystify some of the jargon that can cause confusion or be deliberately used to try and overcomplicate an essentially simple concept. The Open Rate is a beautifully simply measure. It’s most commonly used in the arena of …
June has been a month of celebration, with hugs, handshakes, getting back to meeting face to face & feeling like normal again. Its been a busy month across The Sussex Collaborative with office moves, Crisis planning and supporting start ups.. oh and we are delighted to have been nominated for an award!
The second of our series introduces you to the Net Promoter Score (NPS) a device first published in the Harvard Business Review in 2003. NPS is an incredibly important measurement for any business and should be a key indicator for everyone. It’s overriding appeal is the ease of creation and its widespread usage, enabling easy …
We generally think of the need for PR support with crisis management when there has been a large scale incident, resulting in serious injury or loss of life. But businesses face crisis situations which come in all forms, from data breaches, harassment claims, Personal injury to team members or clients, Social Media hacking or product …
