Project management

Metric of the Month No 4 – Service Level Agreements

Welcome to the latest edition of Metric of the Month, the series where I hope to help demystify some of the jargon of marketing and demonstrate that a few key metrics will help every business leader understand and improve their marketing activities. This month we are going to look at Service Level Agreements – or …

Metric of the Month No 4 – Service Level Agreements Read More »

How to develop a CRM strategy.

Do you understand your customers enough? Knowing what to promote to them when or the best time to contact them? Implementing a CRM into the business is a valuable investment and one which will benefit more than just the marketing team. Whether your business objective is to grow, increase the frequency of customer purchases, or …

How to develop a CRM strategy. Read More »

Business plan

10 steps to reshaping your business.

Are you thinking about what’s next for your business, or just want to sense check your current plans? With cash flow the immediate challenge for business owners and leaders during an economic downturn, the need to reshape operating models, rebuild financial plans and renew the focus of teams working virtually, will be a priority to …

10 steps to reshaping your business. Read More »