Metric of the month No 7 – Customer Lifetime Value

What is Customer Lifetime Value and why is it important? Customer Lifetime Value  (CLV) is a fantastic feel good measure for a business, as a healthy CLV shows that all the hard work which goes into acquiring customers has delivered positive financial value to the business with customers developing a long term relationship.     It …

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Metric of the Month No. 5 Ancillary Revenue

Welcome to the latest edition of Metric of the Month, the series where Joe helps to demystify some of the jargon of marketing and demonstrate that a few key metrics will help every business leader understand and improve their marketing activities. This month’s focus is Ancillary Revenue – defined as being the income generated from …

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Award winning

We are award winning Consultancy Specialists

We are absolutely over the moon to have been awarded Best Business Support Consultancy Specialist for Sussex by the Southern Enterprise Awards.  Just over a year since establishing The Sussex Collaborative, it is fabulous to receive this recognition of the great work the team offer in support of the Sussex business community. About the Southern …

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Metric of the Month No 4 – Service Level Agreements

Welcome to the latest edition of Metric of the Month, the series where I hope to help demystify some of the jargon of marketing and demonstrate that a few key metrics will help every business leader understand and improve their marketing activities. This month we are going to look at Service Level Agreements – or …

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How Insights Discovery helps to develop effective teams

Creating an effective team can be a challenge when you factor in differing personalities, hybrid working and communication styles. Insights provides business leaders and people managers the tools to create greater self awareness to their people by using psychometric tools and a four-colour model. With greater self awareness employers and employees alike can build and …

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