The benefit of including Corporate Hospitality in your Marketing Strategy

With a sporting calendar packed full of amazing events planned throughout 2022, its great to be back to viewing sport in person. With the return to the office underway, it is time to now also reconsider the value Corporate Hospitality has for building client relationships and brand reputation as part of your marketing planning.   

Once the mainstays for many businesses customer retention strategy in the past, it is easy to forget the benefits of getting away from the office to entertain clients or reward employees.

What are the benefits of Corporate Hospitality?

Relationship building and client retention

Connecting with clients away from the boardroom table, in a more relaxed and informal environment is a great way to show how much you value their business.  By investing in them attending a hospitality suite at one of the top venues or sporting events, you will build loyalty which in turn can encourage referrals across their wider network of contacts.

Competitive edge

People buy from people, so building greater personal connections with your existing and potential new clients can give competitive advantage, as you demonstrate your commitment to the relationships you have with customers.  Choose a venue and event which matches your company values, in order to maximise the opportunity to learn more about what makes your customers tick.

The Pegasus Lounge by Corinthian for example offers a fantastic example of a premier hospitality experience in their exclusive suite at the top venues from Twickenham Stadium to the Monaco Grand Prix.

Employee engagement

Saying thank you by rewarding and recognising the hard work of your team, through organising a hospitality event can be very powerful.  Investing in them outside of the daily routine, is a great reminder of what a brilliant organisation they are part of, helping build your internal brand loyalty and advocacy.

New business development

What better way to impress a potential client than host them for a VIP hospitality experience, during an international sporting event.  Tip – mixing the guest list for your table between longstanding clients, key account managers and potential new clients is a great opportunity to impress potential new contacts based on the advocacy of others.


Some of the larger events with shared facilities, offer a unique opportunity to meet new contacts whilst sharing an experience with a room full of likeminded business owners, CEO’s and Sales Directors informally networking.

It is an amazing day out

We may have fallen out of the habit of big social gatherings in recent times, but there is no getting away from the absolute buzz of being present at a live international sporting, music or cultural event, especially when you get to share it with a great group of people who are important to you!