Cost per click. (CPC) is another one of those pesky metrics that can be absolutely crucial to your trading strategy but once again, it’s one that can lead you into trouble if it’s not considered alongside a whole bunch of other performance indicators. To go back to very basics and to try and sum up …
Author: Lynsey Devon (Founder & Chief Executive of Heaven Publicity and member of The Sussex Collaborative) shares her experience of managing a PR agency through Covid-19 and why now its time to invest more in Public Relations. The role of PR has been around for more than 100 years, but yet many people still aren’t …
Why PR is the best place to invest your marketing spend Read More »
