analysis

Metric of the month No 7 – Customer Lifetime Value

Digital Transformation, Marketing Strategy, Sales Development

What is Customer Lifetime Value and why is it important? Customer Lifetime Value  (CLV) is a fantastic feel good measure for a business, as a healthy CLV shows that all the hard work which goes into acquiring customers has delivered positive financial value to the business with customers developing a long term relationship.     It …

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Metric of the month – Conversion rates

Business Planning, Marketing Strategy, Sales Development

Introducing metric of the month, a series of short articles from Joe Lynch Consulting, aimed at helping the non-marketeers in any organisation understand the language and the key drivers of the Commercial and Marketing Departments. Joe hope’s to focus your attention on the areas that really matter and attempts to demystify those subjects that are …

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