customer lifetime value

The benefit of including Corporate Hospitality in your Marketing Strategy

Marketing Strategy, People Management, Sales Development

With a sporting calendar packed full of amazing events planned throughout 2022, its great to be back to viewing sport in person. With the return to the office underway, it is time to now also reconsider the value Corporate Hospitality has for building client relationships and brand reputation as part of your marketing planning.    …

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Metric of the month No 7 – Customer Lifetime Value

Digital Transformation, Marketing Strategy, Sales Development

What is Customer Lifetime Value and why is it important? Customer Lifetime Value  (CLV) is a fantastic feel good measure for a business, as a healthy CLV shows that all the hard work which goes into acquiring customers has delivered positive financial value to the business with customers developing a long term relationship.     It …

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