It was back at the end of December, when the world seemed to slumber between Christmas and the New Year, that I wrote in my blog a few thoughts about how you may be able to measure the return of customer confidence and the ensuing increase in demand. Sharing a tip for using Google Trends, …
As 2021 comes to a close, all of the team at The Sussex Collaborative would like to wish you a happy and prosperous New Year. Looking ahead into 2022 Joe reflects that whilst uncertainty clouds the horizon, we can take comfort that both people and customers are resilient, having learnt to adapt over the last …
The Greek philosopher Heraclitus’ quote “Change is the only constant” has been spot on this month, and we are certainly all experts in embracing it! Our focus during November has been the creation of partnerships with Nicky and Joe starting new business relationships, whilst Richard reviews a strategic partnership in the world of UCaaS. We …
What is Customer Lifetime Value and why is it important? Customer Lifetime Value (CLV) is a fantastic feel good measure for a business, as a healthy CLV shows that all the hard work which goes into acquiring customers has delivered positive financial value to the business with customers developing a long term relationship. It …
Metric of the month No 7 – Customer Lifetime Value Read More »
Cost per click. (CPC) is another one of those pesky metrics that can be absolutely crucial to your trading strategy but once again, it’s one that can lead you into trouble if it’s not considered alongside a whole bunch of other performance indicators. To go back to very basics and to try and sum up …
What a glorious month September was! We’ve been grabbing some late summer days away, getting back to face:face team meetings, launching new services and creating new partnerships. This month, Rich shares advice on the technical challenges of Hybrid working, Nicky offers tips for raising finance in her latest blog and Joe explains how selling an …
A warm welcome to Richard Betts an expert in the software and telecoms arena, who has followed an exciting journey over the last 25 years as tech has accelerated to the cloud tech phase where we find ourselves now. As the founder of Trig Point Consulting Rich sits between the Board and IT teams, primarily …
How to engage customers through technology in a hybrid world Read More »
Welcome to the latest edition of Metric of the Month, the series where Joe helps to demystify some of the jargon of marketing and demonstrate that a few key metrics will help every business leader understand and improve their marketing activities. This month’s focus is Ancillary Revenue – defined as being the income generated from …
We are absolutely over the moon to have been awarded Best Business Support Consultancy Specialist for Sussex by the Southern Enterprise Awards. Just over a year since establishing The Sussex Collaborative, it is fabulous to receive this recognition of the great work the team offer in support of the Sussex business community. This month we …
Raising finance can be both an exciting and daunting time, for businesses exploring their next phase of growth and how they will fund this. Working out how much to raise, when to go externally to fund business growth rather than using internal resources, where to get the funding from, and having a plan to spend …
We are absolutely over the moon to have been awarded Best Business Support Consultancy Specialist for Sussex by the Southern Enterprise Awards. Just over a year since establishing The Sussex Collaborative, it is fabulous to receive this recognition of the great work the team offer in support of the Sussex business community. About the Southern …
As we step into 2021 with a collective deep breath of hope, cautious optimism and an equal amount of trepidation for the unknown, we also have a huge amount of knowledge and experience to fall back on, as we push forward with our business plans. Taking the long view With such a rollercoaster of news, …
Author: Joe Lynch of Joe Lynch Consulting – on behalf of The Sussex Collaborative. A lot of the clients I’m working with at the moment are quite rightly focusing on their marketing investments as they emerge from varying degrees of lock down and business interruption. Making sure that every pound spent is working as hard …
This month we discover the hidden benefit of PR in creating long term value from your spend and offer tips to maximise your marketing budget. We are delighted to welcome new member Ali and announce the first Collaborative Open House event where we’ll share knowledge, answer questions and hopefully reduce the membership of the 4 …
Author: Joe Lynch of Joe Lynch Consulting – on behalf of The Sussex Collaborative In other words, what the CEO should ask and what the Marketing Director should know before signing off the annual marketing budget! Introduction I’ve written this resource to be freely available through The Sussex Collaborative. It is a framework I’ve developed …
The 5 questions to definitely ask your Marketing Director Read More »
