Strategy

Metric of the month No 7 – Customer Lifetime Value

What is Customer Lifetime Value and why is it important? Customer Lifetime Value  (CLV) is a fantastic feel good measure for a business, as a healthy CLV shows that all the hard work which goes into acquiring customers has delivered positive financial value to the business with customers developing a long term relationship.     It …

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Metric of the Month No. 5 Ancillary Revenue

Welcome to the latest edition of Metric of the Month, the series where Joe helps to demystify some of the jargon of marketing and demonstrate that a few key metrics will help every business leader understand and improve their marketing activities. This month’s focus is Ancillary Revenue – defined as being the income generated from …

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Award winning

We are award winning Consultancy Specialists

We are absolutely over the moon to have been awarded Best Business Support Consultancy Specialist for Sussex by the Southern Enterprise Awards.  Just over a year since establishing The Sussex Collaborative, it is fabulous to receive this recognition of the great work the team offer in support of the Sussex business community. About the Southern …

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Marketing planning

Timing is everything when it comes to Marketing

Author: Joe Lynch of Joe Lynch Consulting – on behalf of The Sussex Collaborative. A lot of the clients I’m working with at the moment are quite rightly focusing on their marketing investments as they emerge from varying degrees of lock down and business interruption. Making sure that every pound spent is working as hard …

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Marketing Strategy

The 5 questions to definitely ask your Marketing Director

Author: Joe Lynch of Joe Lynch Consulting – on behalf of The Sussex Collaborative In other words, what the CEO should ask and what the Marketing Director should know before signing off the annual marketing budget! Introduction I’ve written this resource to be freely available through The Sussex Collaborative. It is a framework I’ve developed …

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