As 2021 comes to a close, all of the team at The Sussex Collaborative would like to wish you a happy and prosperous New Year. Looking ahead into 2022 Joe reflects that whilst uncertainty clouds the horizon, we can take comfort that both people and customers are resilient, having learnt to adapt over the last …
The Greek philosopher Heraclitus’ quote “Change is the only constant” has been spot on this month, and we are certainly all experts in embracing it! Our focus during November has been the creation of partnerships with Nicky and Joe starting new business relationships, whilst Richard reviews a strategic partnership in the world of UCaaS. We …
What is Customer Lifetime Value and why is it important? Customer Lifetime Value (CLV) is a fantastic feel good measure for a business, as a healthy CLV shows that all the hard work which goes into acquiring customers has delivered positive financial value to the business with customers developing a long term relationship. It …
Metric of the month No 7 – Customer Lifetime Value Read More »
Fellow member of The Sussex Collaborative Joe Lynch has started supporting a Sussex based charity, who we think deserve as much publicity and profile as they can get to support the amazing work they are doing. They are dedicated to creating partnerships with local businesses and the wider community in the Fratton, Portsmouth and Chichester …
Entering the home straight of 2021, we are increasingly more resilient, adept at adapting to constant change and getting ready to embrace all that 2022 has in store for us. This month we were delighted to launch our new service, working with clients to grow their business potential and offer advice for those working …
A warm welcome to Richard Betts an expert in the software and telecoms arena, who has followed an exciting journey over the last 25 years as tech has accelerated to the cloud tech phase where we find ourselves now. As the founder of Trig Point Consulting Rich sits between the Board and IT teams, primarily …
How to engage customers through technology in a hybrid world Read More »
We are absolutely over the moon to have been awarded Best Business Support Consultancy Specialist for Sussex by the Southern Enterprise Awards. Just over a year since establishing The Sussex Collaborative, it is fabulous to receive this recognition of the great work the team offer in support of the Sussex business community. About the Southern …
Welcome to the latest edition of Metric of the Month, the series where I hope to help demystify some of the jargon of marketing and demonstrate that a few key metrics will help every business leader understand and improve their marketing activities. This month we are going to look at Service Level Agreements – or …
Metric of the Month No 4 – Service Level Agreements Read More »
What is an Open Rate? Welcome to the third of Joe’s short sharp articles that are intended to demystify some of the jargon that can cause confusion or be deliberately used to try and overcomplicate an essentially simple concept. The Open Rate is a beautifully simply measure. It’s most commonly used in the arena of …
“Let me just transfer you” five words sure to raise your blood pressure. Be honest though, how easy are you making it for your customers to do business with you? We are living in a time where we now expect anything and everything to be available at a click of a button, so when we …
We are living in a time where we now expect anything and everything to be available at the click of a button, so when we encounter service which is slow, products which are complicated to purchase, or companies who make it inconvenient to work with them, we move on quickly to a provider who is …
Author: Joe Lynch of Joe Lynch Consulting – on behalf of The Sussex Collaborative. A lot of the clients I’m working with at the moment are quite rightly focusing on their marketing investments as they emerge from varying degrees of lock down and business interruption. Making sure that every pound spent is working as hard …
Introduction By definition, business collaboration is creating purposeful connections, both internally and externally, to achieve goals or solve problems through sharing varied skill sets, strengths, and perspectives. Having established The Sussex Collaborative in March 2020, some may think there would never have been a worse time to be starting out. However, 5 months on and …
The green shoots of optimism are slowly appearing as we start a new month, with business focus shifting towards revival and adapting to meet the new needs of customers and teams, as the emerge from lockdown. This month we focus on resetting business plans, collaboration and new solutions helping businesses to ensure they have a …
