The Greek philosopher Heraclitus’ quote “Change is the only constant” has been spot on this month, and we are certainly all experts in embracing it! Our focus during November has been the creation of partnerships with Nicky and Joe starting new business relationships, whilst Richard reviews a strategic partnership in the world of UCaaS. We …
Cost per click. (CPC) is another one of those pesky metrics that can be absolutely crucial to your trading strategy but once again, it’s one that can lead you into trouble if it’s not considered alongside a whole bunch of other performance indicators. To go back to very basics and to try and sum up …
Welcome to the latest edition of Metric of the Month, the series where Joe helps to demystify some of the jargon of marketing and demonstrate that a few key metrics will help every business leader understand and improve their marketing activities. This month’s focus is Ancillary Revenue – defined as being the income generated from …
We are absolutely over the moon to have been awarded Best Business Support Consultancy Specialist for Sussex by the Southern Enterprise Awards. Just over a year since establishing The Sussex Collaborative, it is fabulous to receive this recognition of the great work the team offer in support of the Sussex business community. This month we …
Raising finance can be both an exciting and daunting time, for businesses exploring their next phase of growth and how they will fund this. Working out how much to raise, when to go externally to fund business growth rather than using internal resources, where to get the funding from, and having a plan to spend …
We generally think of the need for PR support with crisis management when there has been a large scale incident, resulting in serious injury or loss of life. But businesses face crisis situations which come in all forms, from data breaches, harassment claims, Personal injury to team members or clients, Social Media hacking or product …
Do you have a clear plan for where you want to take your business in the mid to long term? Creating and maintaining a documented business plan, is a sure way to achieve the goals you have for your business. Nicky Macfarlane (FCIM) and Joe Lynch F CIM discuss business planning and how important it is to clearly …
It has been a chaotic year for us all in many differing ways, with the challenges faced by business leaders never so pronounced, or widely experienced. As 2020 draws to a close, we take a look at what has changed when it comes to leadership, highlighting the skills and qualities we believe successful leaders will …
Author: Joe Lynch of Joe Lynch Consulting – on behalf of The Sussex Collaborative. A lot of the clients I’m working with at the moment are quite rightly focusing on their marketing investments as they emerge from varying degrees of lock down and business interruption. Making sure that every pound spent is working as hard …
This month we discover the hidden benefit of PR in creating long term value from your spend and offer tips to maximise your marketing budget. We are delighted to welcome new member Ali and announce the first Collaborative Open House event where we’ll share knowledge, answer questions and hopefully reduce the membership of the 4 …
Author: Lynsey Devon (Founder & Chief Executive of Heaven Publicity and member of The Sussex Collaborative) shares her experience of managing a PR agency through Covid-19 and why now its time to invest more in Public Relations. The role of PR has been around for more than 100 years, but yet many people still aren’t …
Why PR is the best place to invest your marketing spend Read More »
Author: Joe Lynch of Joe Lynch Consulting – on behalf of The Sussex Collaborative In other words, what the CEO should ask and what the Marketing Director should know before signing off the annual marketing budget! Introduction I’ve written this resource to be freely available through The Sussex Collaborative. It is a framework I’ve developed …
The 5 questions to definitely ask your Marketing Director Read More »
Are you thinking about what’s next for your business, or just want to sense check your current plans? With cash flow the immediate challenge for business owners and leaders during an economic downturn, the need to reshape operating models, rebuild financial plans and renew the focus of teams working virtually, will be a priority to …
Just when you think you’ve seen it all – along comes something that despite being entirely predictable, has quite literally stopped the world. We know that life will get back to normal, we just don’t know when and what the new normal will look like. Here’s our guide to coping with a crisis – adapted …
The Sussex Collaborative was founded in early 2020, based in Horsham, becoming part of the strong and vibrant business community across Sussex. “Having previously worked together Joe, Geoff and I identified an opportunity to combine our experience, knowledge and individual networks to create a collaboration of business specialists, offering comprehensive practical business support and advice …
