Planning

Metric of the Month No. 5 Ancillary Revenue

Welcome to the latest edition of Metric of the Month, the series where Joe helps to demystify some of the jargon of marketing and demonstrate that a few key metrics will help every business leader understand and improve their marketing activities. This month’s focus is Ancillary Revenue – defined as being the income generated from …

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Why is Crisis Management PR important?

We generally think of the need for PR support with crisis management when there has been a large scale incident, resulting in serious injury or loss of life. But businesses face crisis situations which come in all forms, from data breaches, harassment claims, Personal injury to team members or clients, Social Media hacking or product …

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Marketing planning

Timing is everything when it comes to Marketing

Author: Joe Lynch of Joe Lynch Consulting – on behalf of The Sussex Collaborative. A lot of the clients I’m working with at the moment are quite rightly focusing on their marketing investments as they emerge from varying degrees of lock down and business interruption. Making sure that every pound spent is working as hard …

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Why PR is the best place to invest your marketing spend

Author: Lynsey Devon (Founder & Chief Executive of Heaven Publicity and member of The Sussex Collaborative) shares her experience of managing a PR agency through Covid-19 and why now its time to invest more in Public Relations. The role of PR has been around for more than 100 years, but yet many people still aren’t …

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Marketing Strategy

The 5 questions to definitely ask your Marketing Director

Author: Joe Lynch of Joe Lynch Consulting – on behalf of The Sussex Collaborative In other words, what the CEO should ask and what the Marketing Director should know before signing off the annual marketing budget! Introduction I’ve written this resource to be freely available through The Sussex Collaborative. It is a framework I’ve developed …

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Business plan

10 steps to reshaping your business.

Are you thinking about what’s next for your business, or just want to sense check your current plans? With cash flow the immediate challenge for business owners and leaders during an economic downturn, the need to reshape operating models, rebuild financial plans and renew the focus of teams working virtually, will be a priority to …

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Planning process

How to strengthen your business during a crisis

Just when you think you’ve seen it all – along comes something that despite being entirely predictable, has quite literally stopped the world. We know that life will get back to normal, we just don’t know when and what the new normal will look like. Here’s our guide to coping with a crisis – adapted …

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Business health check

Welcome to The Sussex Collaborative

The Sussex Collaborative was founded in early 2020, based in Horsham, becoming part of the strong and vibrant business community across Sussex. “Having previously worked together Joe, Geoff and I identified an opportunity to combine our experience, knowledge and individual networks to create a collaboration of business specialists, offering comprehensive practical business support and advice …

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